The shoddy state of start-up incubators in India

On January 16, 2016, Prime Minister Narendra Modi concluded the Start-up India conference in New Delhi, with an action plan for how to promote entrepreneurship and young enterprises in the country.

Now, more than the start-ups, it is the ecosystem that badly needs our attention today. If we want the ecosystem to sustain, there must be an appropriate economic incentive for every member for the ‘right’ reasons.

A key stakeholder we would like to bring to attention is the incubator. For those who studied medical sciences, it is an apparatus where infants are provided with a controlled, protective environment so that they can grow and develop their immunity. Taking this metaphor over to our case, the government (read, parent of the house) is paying the incubator (read, doctors) to provide an environment for the start-up (read, baby) where it can develop a robust business model (read, immunity against the external environment).

Let us now bring some sophistication in our argument. First, the prelude or why you need incubators.In a study conducted by Joseph Eshun in 2004, incubators and the roles they played for the development of the economy were highlighted. First, they facilitate access to talent, technology and capital.

Second, they are key institutions in lobbying with policy-makers for entrepreneurship. Third, incubators perform brokering activity, mediating between start-ups and resource providers. Finally, incubators act as a one-stop shop for start-ups, where they can get administrative assistance, time, discounted real estate, mentoring and practice their operations over and over again.

The second phase is to understand their status in India. According to the “Fuelling Entrepreneurship” report published by the Department of Science and Technology, there were 68 technology business incubators, 18 Science and Technology Entrepreneurs Parks (STEPs) and 38 business accelerators/incubators in the country as of 2014. In addition, according to the recently released Start-up India Action Plan, 35 new incubators are planned to be set up on a PPP basis and 50 new bio-incubators are planned to be established though the Biotechnology Industry Research Assistance Council (BIRAC).

But first compare these numbers to the nearly 98,000 businesses registered in the country in 2014, according to the World Bank, or the fact that there are over 3,000 business incubators in the US. Add to this, many of the existing ones are having an air of destitution around them and are struggling to stay afloat. The picture isn’t really as pretty any more!
What could be the reasons? We had discussions with multiple incubators and incubatees, and we observed four prominent reasons across the board.

1. Working capital: (Where is the cash?)

Incubators face significant working capital concerns as they have limited sources of funds besides government corpus and, in some cases, philanthropic donations.

The director of one Bangalore-based incubator mentioned that “we have working capital problems of our own. To manage self-financed incubators, we must constantly be on the lookout for donations or investments from our members. Typically, these are our member investors themselves. But such investments are few and occasional, and budgeting the cash flows based on these demands is taxing.”

On the other end of the spectrum lie incubators that are housed within academic institutions. The dean who overlooks the technology business incubator at one of north India’s most famous engineering colleges said that “our biggest concern is the inherent bureaucracy and, in most cases, their lack of understanding of our business. We have often been asked to show results and maintain a healthy financial statement. To do that on a large-scale is almost impossible. We acquire funds and grants in the name of start-ups, not ourselves. We typically survive on small fees and other budget allocations. In our case, the university has looked at the technology business incubator positively, but quite a few of my colleagues from across India face a completely different scenario. They are effectively competing against their campus placements—a challenge every such manager feels tied down when competing against. In fact, rarely do parents send students for starting a business, it is typically jobs they are after.”

2. Muted industry response: (Why should I support the new kids?)

The one-line response from the industry often is “why should you help your competitors?” The answer is simple—start-ups work in a different way than traditional businesses. If one works, learn from it, absorb it—don’t fight it.“It is also imperative for them (industry) to ensure that they critique the problems they had to face and make the next generation of start-ups deal with newer problems,” said Sandeep, a graduated incubatee from NIT Calicut’s technology business incubator. He added that, 25 years ago, Kerala-based start-ups had to go to business houses, who would lend money to some founders philanthropically. “But, can the philanthropic model continue?”

3. Lack of non-monetary resources (No mentors, no training. Do what you wish)

Even if we keep aside the financial and mentoring aspects of the incubators, a lot still has to be provided by them. For instance, servers, electricity backup, high-speed internet connection (at least up to 10Mbps) and legal advisory. Without such services, the start-ups could typically end up allocating a lot of useful capital to activities that are not core to their business, constantly leaving them with little to remain afloat. Many incubators, especially academic institution based, do not have a full-time professional incubator manager. Many a times, it is a professor or a PhD student who doubles up into the role of
managing the incubator. Thus, the administration of incubator suffers, and there is a lack of vision and a long-term strategy.

4. Bad location (Why should start-ups settle in the suburbs?)

Many of the university-based incubators located in non-metro cities face difficulty in getting mentors and industry connects for their start-ups due to the locational disadvantage. “An incubator has to be in a happening place, for both start-ups and mentors to access it, and for conducting quality networking events. “Consider the case of Microsoft Ventures in Bangalore, it is on MG Road, which is the heart of the city, you can’t have a better location than that”, said Arjun Pillai, co-founder of Profoundis, which has been part of multiple incubators and accelerators like Start-up Village Kochi, Microsoft venture accelerator and Start-up Chile. Can university-based incubators possibly think of renting a space in a more happening location rather than merely allocating a building within their premises?

Worse comes into the picture when government officials have tried to ‘help’ by providing land in remote areas for technology start-ups. It is nearly impossible for such a start-up to even avail basic IT infrastructure—let alone build the next Facebook. There is a huge reason why we hear start-ups from Mumbai, Gurgaon and Bangalore—not Manjlegaon, Gohana and Byasanagar.

Now, there are some options that incubators and policy-makers could consider, going forward.To overcome financial constraints, larger corporations could be encouraged ‘adopt’ specific incubators;

Strategically setting up incubators at such locations which offer greater industry interactions; Setting up visits to the office places of mentors and idols for the incubatees;
Promoting peer-working between start-ups through frequent networking sessions or in-groups;

Incubators for product-based start-ups could look at the ‘hackcelerator’ model, where in specific ‘warehouses’ are maintained for use of 3D printing, tooling and manufacturing expertise;

Offering default enrolment into a start-up professionals’ club/associations which gives peer recognition.

In the end, policies are great. Momentum is better. However, the right people needed to drive the momentum is of utmost importance. Incubators are not just middlemen, they are the reasons start-ups exist in the first place.

Source:http://www.financialexpress.com/industry/jobs/the-shoddy-state-of-start-up-incubators-in-india/390995/

How Social Media can Accelerate The Growth of Your Business

Social Media GrowthTechnological development is surely opening up new vistas for business growth. Harnessing the power of social media in optimize manner can surely help accelerating the business growth. For a budding entrepreneur, it is extremely important to understand the role social media to outshine his or her startup in the startup ecosystem of India.

Most of the entrepreneurs have a false belief that online presence is needed when the business model starts working. But in reality in this tech driven world, digital marketing should be an integral part of your business plan. Startups often have constrained budgets and limited workforce. Overlooking the power of social media can lead to poor marketing.

Social media is one such medium which helps you target your audience in the most effective and efficient manner. It gives you an opportunity to connect to your target market 24/7 and your product can be viewed at multiple devices. But just having a website and presence online won’t necessarily work to build up your customers. One needs to have an apprehensive understanding of various result-oriented tools like Search Engine Optimization (SEO), Search Engine Marketing, Social Media Marketing, Digital Display Advertising, Email marketing and Affiliate marketing.

You should prepare a social media plan which should mention the social networks necessary for your business. For example, Facebook might be used by millions of users but if it does not include much of y our target audience, it cannot be the base of your plan.

If you are not aware much about social media tactics, you can visit Startup India Consultants, who provide services on everything to maximize your capacity at startup attempt. The Skill India programme by Prime Minister, Narendra Modi is another platform where you can get knack of almost everything.

Simples and Realistic Business that you can do in India

If you are planning to start a new business but are shifting your mind from one idea to another, then the following ideas can help you. You just need to let your thoughts free and creative before jumping in any business. Most of the times, the simplest ideas become the game changer. History has shown us that if you do your basics right, then you can go a long way. Ideation of a start-up is also a basic step. One should know that people are always in need of good products and services and more than that, people value them. If you know these things, any idea you choose can bear fruits if you choose the right path. Following are few basic ideas and their process for you, so that you can see that creating a business was never a difficult thing to do.

 

Home Decorations In India, this can really work as a new business idea for anyone who keeps a cool head on his shoulder with a little creative mind. The middle class Indians are already on the push to come into the upper class ones. There are apartment based houses being built in every city of India. People are in need to decorate their house. These people just want to have a good place to live and interior designing is a very important aspect. You need not have to go for buying expensive home décor products such as vases, chimes, figurines etc. but your improvising abilities will decide how high you can go in home decorating.

 

Product Supplier Big institutions like school, offices and hospitals are always in the need of regular products. You can make your business online by offering products at much less prices. Schools are always in demands of stationaries and uniforms, thus, you can slowly start to make them as your clients. Offices tend to have groups or occasions and they require merchandising products. Therefore, starting small as online product supplier to these big institutions can work as a seed in making an enterprise.

 

Thrift Shops Opening a thrift shop and dealing in second and third hand used products is also a nice idea. The people nowadays are pretty wise not to spend big amount of money unnecessarily on products which can be bought as second hand. Thus, you need to think hard as what people to target so that they can come to you. Apart from getting this business online, you can search your target customers in you locality or in your city. Many people such as bachelors or economically weaker section people regularly look out for good quality second products, while many people who are emerging financially think to sell their used products. Therefore, with proper details and observations, one can get a success in this.

 

Fast Food Restaurants Many people thing that opening up a food or a drinks joint is expensive. But, the reality is that it is not that expensive. You should know that you don’t have to feed a large population. Never shy away from opening a stall of fast food or a fruit drink. If you can strategically plan out what areas have office goers and their timings and can do researches like these then your stall can bring you a profit of Rs 30k to 60k in a single month.

 

Solid Waste Management System Dealing in waste products can make you rich in really quick time. The thing is, waste management system is still an unexplored territory in India. But, the margin of benefit is really good in this. You just need to pick a locality and collect its domestic waste. Domestic waste usually consist of organic, plastic and metal wastes. You can create vermi-compost out of organic waste and for plastic and metal ones, you can recycle them. Recycling machines are expensive but it’s a one-time instalment. Also, you won’t need a big one at the initial stage. Vermi-compost can be sold to farmers directly at a very low price. Selling at low price will also be profitable

Leadership in Start-ups

Start-ups aren’t role based habitat; they are more like DIY (Do It Yourself) systems. The people involved must know the in and out of the work they are supposed to do. The more they know about how the output is required, the more they will strive to reach that level. Now, every system requires a leader. A leader in start-ups is the crux of how the system will be instituted for the coming years. One can define a leader to be the one that shows a path, walks on that path and makes a combined effort with the team to reach a goal. Several examples can be seen in our day to day life that proves why leaders are required.

 

A Leader Knows When And How To Generate A Resource:
The traditional method of managing resources may come handy when you are dealing with a predefined problem; but what about a new problem? Or a new challenge? When the leader knows that the system that he is establishing is DIY, he makes sure that every challenge is faced with a blueprint of the problem. He knows when to use what and how. Such a leader will guide his colleagues onto a successful path. A leader knows when an opportunity knocks on the door and how they as a team can gain maximum benefit from it.

 

A Leader Knows What To Prioritise:
Imagine a situation where one can no longer able to decide what to do first. Prioritising certain aspects of business will help yield maximum potential that is anticipated from a company. A leader knows this that which colleagues have what ability to deal with circumstances and he allocates the work accordingly. This makes it easy to deal the situation.

 

A Leader Doesn’t Know When To Quit:
Entrepreneurs face failures more recurrently than success. The time and effort that is out into developing a solution are precious. The people will give up if there is no appreciation or motivation left in a team. A leader knows that it is important to accept failures and try harder with new techniques to get improvised solutions. Any start-up will need someone to tell them not to quit till no stone is left unturned.

 

Therefore, a leader plays a huge role in prioritising work aspects, generating resources and helps to maintain the workflow.