New Bussiness Ideas | | Startup India Consultants

How Social Media can Accelerate The Growth of Your Business

Technological development is surely opening up new vistas for business growth. Harnessing the power of social media in optimize manner can surely help accelerating the business growth. For a budding entrepreneur, it is extremely important to understand the role social media to outshine his or her startup in the startup ecosystem of India.

Most of the entrepreneurs have a false belief that online presence is needed when the business model starts working. But in reality in this tech driven world, digital marketing should be an integral part of your business plan. Startups often have constrained budgets and limited workforce. Overlooking the power of social media can lead to poor marketing.

Social media is one such medium which helps you target your audience in the most effective and efficient manner. It gives you an opportunity to connect to your target market 24/7 and your product can be viewed at multiple devices. But just having a website and presence online won’t necessarily work to build up your customers. One needs to have an apprehensive understanding of various result-oriented tools like Search Engine Optimization (SEO), Search Engine Marketing, Social Media Marketing, Digital Display Advertising, Email marketing and Affiliate marketing.

You should prepare a social media plan which should mention the social networks necessary for your business. For example, Facebook might be used by millions of users but if it does not include much of y our target audience, it cannot be the base of your plan.

If you are not aware much about social media tactics, you can visit Startup India Consultants, who provide services on everything to maximize your capacity at startup attempt. The Skill India programme by Prime Minister, Narendra Modi is another platform where you can get knack of almost everything.

How to Save Your Startup from Being Lost In the Crowd?

With evolving technology, higher literacy rates, better funding and free market system, India today has the fastest growing startup ecosystem. These new business startups are exploring new segments of market, filling the gaps in the existing market and coming up with more innovative business ideas. The speed with which the world is witnessing growth and development, it really becomes important for these new startups to adopt rigorous growth strategies. Not all the startups survive in the burgeoning domestic market, to ensure that your business idea doesn’t get lost in the crowd, it is really important to create a sustainable growth strategy.

Growth strategy is not merely about envisioning the long-term success of your business but it’s about understanding your environment and practising strategies to ensure growth, improvement and sustenance. It’s really important to have a tangible plan and adopting tactics which would differentiate your startup from the crowd.

Ideal growth strategies for any startups are:

It really becomes important for an entrepreneur to know the value proposition of his/her product. To establish a value proposition, an entrepreneur needs to know what makes his product different from others. What sets his product standout in the market? Why should customer buy his product? What is the relevance of the product being offered? If you understand and establish the value proposition, you will protect your product from any devaluation.
Business involves buying/selling of a product. To sell any idea or product, you need to know who your audience is. Knowing your audience will give you right direction while formulating marketing strategies, which in turn will increase sales and ultimately higher profits. Various growth hacking strategies allows you not only to know your audience but also recognize the needs of your audience.
Recognize the key growth indicators of your business. Know the factors which contributed to growth and then spend your time and money on areas where you are logging.
Keep an eye on your competitors. Never underestimate the power of your competitor. Your competitor might be excelling in areas where you might be struggling. And knowing the strengths of your competition helps you in realizing your own weaknesses. It is important to know the alternate choices your rival made and knowing what difference it lead to his business.
Be innovative and be open to change. With the advancement of technology, an entrepreneur needs to be creative. To survive in this dynamic world, opposing change or using obsolete technology will only let your business down.
Recognize the talent of your employees and motivate them. Hire people with an understanding of the product you are offering.

Growth strategies are not a one-size fit for all process. It differs in different environments. So sticking to a static market strategy or developing a strategy based on someone else success parameter won’t be a wise decision. Plan, organize, direct, supervise and control to ensure your startup grows and expands.

How Technology Has Shaped the New Start-Up Generation

The era of start-ups is not new. Every other brand that is famous and is in market today was once a start-up. Today’s start-up generation has access to numerous resources and libraries which are required to run a successful business. Earlier, there was trial and error. The role of technology in the success of a start-up is understated. Technology plays an important role when it comes to human-machine interaction.

Providing solutions to a certain problem is the base of why someone starts working towards a goal. Therefore to reach maximum people in the minimum amount of time, technological help is required. For example, the idea of online shopping. No one knew 10 years ago, that a system will be developed where clothes can be ordered on finger tips. The online marketplace totally took over the traditional way of purchasing. People can now access a website through Internet and can pay money online with one click.

Another example would be GPS systems in mobile phones, cars and computers. It not only helps people to find an address but also to locate certain shops when in a new town. Companies like FoodPanda, TripAdvisor take the maximum benefit of technology to provide services to the customers. One can search nearby hospitals, food places, parks; facilities like check-in to a location and letting the technology do its work. Today’s emerging entrepreneurs should consider technology as one of their most important assets to come on top in this ultracompetitive world.

Start-ups focus on using the available resources in the best possible way in order to ease, the way the company serves the customer. The Playstore is a market where one can showcase their services and do business. It is as simple as logging into an account. Technology has come a long way to providing business the hyperactive options in order to make it large. For example, start-ups provide open-ID in order to avoid the efforts to maintain the records. Instead, outsourcing them is the ideal option. Therefore, one can easily say that someone has an idea and if it is implemented in the best way, technology supports it.

Start-Up India Consultancy is looking forward to providing help in every way possible for the people who have exciting new business ideas. Our firm consists of IT engineers who know the in and out of technology and how one can use it to their best of profits.

Difference Ways to Finance your Start-Up

In this information age, getting knowledge about things has become a necessity. If you are someone who has a new business ideas, then you really should be eager to gather resources on how to finance your business. We at Start-Up India Consultancy, are providing people with an opportunity to get trained by our experienced financial team who can guide you to any kind of financial issue. But first, we need to see what the difference ways of funding are. Following are the tips for a small business as we think that if you want to make an enterprise you should start from small.

Credit Cards – Using your credit card for a small business is an ideal start for your idea. According to surveys, out of every 5 small businesses, 4 are started using a credit card. The flexibility of credit would give you just the right amount of time to start your new business idea.

Personal Savings – For this, you need to plan your job in such a way that you make your personal savings enough for you to become an entrepreneur. Using personal savings can be a perfect thing as you won’t have to worry about returning money or the risk of getting fail with someone else’s money.

Family and Friends – Family and friends are the backbone of your personal life. You can easily ask money from them but that should be an interest-free loan. You should also tell your business plan frankly to them as they would be funding your company. Taking money from these people won’t put any external pressure on you and you can even ask for some time.

Reinvesting Profits – Many of you would have probably read self-help books about money. One thing that every business book tells is that build your assets. Indeed building your assets can provide you a stress-free future. You can invest money from assets in your new business idea. Monthly income from source other than your job can be of huge importance for the budding entrepreneurs.

Small or Personal Loans – Taking a personal loan from your current company might also be a good idea. Many companies give personal or small loans to their employees as a reasonable rate of interest. You should be active enough to utilize these opportunities. More so, the government also creates a new way so as to help people in their business ideas.

Apart from these basic ideas, the government of India have launched a campaign ‘Start-Up India’ to help new people spread their businesses. StartUp India Consultants are following on the footsteps of the government and aims to help people.

How to Become a Leader of a Start-Up

If you have a new business idea that you think can change the course of your future for good and you have a team to transform that idea into a reality, then you have to acquire some leadership qualities. Many a times people confuse a leader with a boss. There is a multitude of difference between a boss and a leader. Boss is nothing but a person who have some preordained script and roles. Being a boss, is a job to them and that’s why bosses can never become a good leader. They connect their hierarchal authority with it so that their careers and personal goals can reach a new height.

Leadership is nothing close to being a boss of people. If you are planning to lead your company, first and foremost thing to do is not to become the boss of your team. Rather, you can claim to be the captain of your team. Culturally, the term ‘captain’ brings a feel of work with responsibilities and also a good team spirit, but with the rise of the corporate world, being a leader comes in the category of a job. You should realize that your company will be run by your team and thus it is very important to guide them into the right direction. Creating a sense of ownership of the company in your team can be a huge bonus as people can work as if it is their company.

Being an entrepreneur means gathering resources and you should be able to dig deep into things so as to make your team be a part of scavenging a resource. An entrepreneur can never build an enterprise if he sticks to the 9 to 5 work hours. Starting a business itself comes up with hectic challenges that one needs to be flexible, resourceful and eager to make work done. Starting a business is not an administrable work, but an adventurous one where gathering information with making things is a priority. You should have an excellent thirst of knowledge if you are planning to guide a new business ideas. Also, appreciating your team’s talent is a must if you want to create an environment fully focused on work.

We at StartUp India Consultants are offering services which will help you become an efficient leader of your company.

Simples and Realistic Business that you can do in India

If you are planning to start a new business but are shifting your mind from one idea to another, then the following ideas can help you. You just need to let your thoughts free and creative before jumping in any business. Most of the times, the simplest ideas become the game changer. History has shown us that if you do your basics right, then you can go a long way. Ideation of a start-up is also a basic step. One should know that people are always in need of good products and services and more than that, people value them. If you know these things, any idea you choose can bear fruits if you choose the right path. Following are few basic ideas and their process for you, so that you can see that creating a business was never a difficult thing to do.

• Home Decorations – In India, this can really work as a new business idea for anyone who keeps a cool head on his shoulder with a little creative mind. The middle class Indians are already on the push to come into the upper class ones. There are apartment based houses being built in every city of India. People are in need to decorate their house. These people just want to have a good place to live and interior designing is a very important aspect. You need not have to go for buying expensive home décor products such as vases, chimes, figurines etc. but your improvising abilities will decide how high you can go in home decorating.

• Product Supplier – Big institutions like school, offices and hospitals are always in the need of regular products. You can make your business online by offering products at much less prices. Schools are always in demands of stationaries and uniforms, thus, you can slowly start to make them as your clients. Offices tend to have groups or occasions and they require merchandising products. Therefore, starting small as online product supplier to these big institutions can work as a seed in making an enterprise.

• Thrift Shops – Opening a thrift shop and dealing in second and third hand used products is also a nice idea. The people nowadays are pretty wise not to spend big amount of money unnecessarily on products which can be bought as second hand. Thus, you need to think hard as what people to target so that they can come to you. Apart from getting this business online, you can search your target customers in you locality or in your city. Many people such as bachelors or economically weaker section people regularly look out for good quality second products, while many people who are emerging financially think to sell their used products. Therefore, with proper details and observations, one can get a success in this.

• Fast Food Restaurants – Many people thing that opening up a food or a drinks joint is expensive. But, the reality is that it is not that expensive. You should know that you don’t have to feed a large population. Never shy away from opening a stall of fast food or a fruit drink. If you can strategically plan out what areas have office goers and their timings and can do researches like these then your stall can bring you a profit of Rs 30k to 60k in a single month.

• Solid Waste Management System – Dealing in waste products can make you rich in really quick time. The thing is, waste management system is still an unexplored territory in India. But, the margin of benefit is really good in this. You just need to pick a locality and collect its domestic waste. Domestic waste usually consist of organic, plastic and metal wastes. You can create vermi-compost out of organic waste and for plastic and metal ones, you can recycle them. Recycling machines are expensive but it’s a one-time instalment. Also, you won’t need a big one at the initial stage. Vermi-compost can be sold to farmers directly at a very low price. Selling at low price will also be profitable