The world is brimming up with innovative ideas to make things and provide service in the simplest of ways. There is a quote, “Necessity is the mother of all invention”, however, these days necessity has taken a form of comfort level. There are thousands of new business ideas today that not only offer new kind of services but also are revolutionizing the way old ones. One of the major factors why start-ups are necessary is because they are kind of a DIY (Do It Yourself) systems and the world needs it now more than anytime. Therefore, for a person who has an amazing business idea, she or he should know few basic tricks to grow their new business. These tricks are tested time and again and hence are of dire importance.
- Always provide something for free – There is no doubt that people love things that they get for free. They love the companies who offer something free for the regular and new customers. Knowing that you are in the initial phase of your business idea, you can start to give your product for free to every new customer. This strategy is really well used by the mobile recharge start-ups which offer the first user a free recharge. But, they only provide a maximum of Rs.100 or 200 per new user and that’s it. You have to think a new way to overpower that strategy. For example, if you are planning to own an online clothing shop where you can showcase your designing skills, you should come up with an offer that gives free t-shirt to people. Not only that, you can even give your t-shirts to retail shops for free and tell them to ask if they can sell it or at least ask them the reviews of the customers.
- Make People Look Special – Giving a feel of exclusivity to people will take your business to new heights. Find a simple way which can make your customer feel special with the product. Making them a part and giving them a homely feeling is one of the oldest tricks used by many of the offline businessmen. For example, Freecultr, an Indian clothing start-up is doing something like this. They are offering people to showcase their designs and upload them on their website and if people like those designs, then the company would use that design to make the t-shirt and will pay to the designer. Thus, if someone even have an idea of design, they would be able to become a part of something big. The emergence of such ideas is helping both the businessmen as well as the customers.
- Use other start-ups – There are plenty of opportunities for you to use others’ business in good affect. Many new start-ups require various services for themselves. If you think you are any value to them, then it will be your advantage as you can then have an access to their customer base. For new entrepreneurs, this can work as an experience for them as interaction with the customers can be a learning process. Capitalizing on opportunities is necessary if one wants to create an enterprise. For example, these days every e-commerce start-up needs logistics service and if someone owns a transport unit he can make the most of it.